Ecommerce Customer Acquisition & Paid Media
Acquisition cost creeps up for a predictable reason: the same handful of ad creatives run for months while performance decays and nobody's testing new angles fast enough to replace them. We rebuild the creative testing pipeline itself, not just the media buying.
Blended CAC reduction, ten-week engagement
Why acquisition cost drifts upward over time
Ad platforms reward fresh creative. A brand running the same one or two ad concepts for months will see CAC climb even if nothing else about the account changed, simply because the audience has seen the ad too many times.
The fix usually isn't a bigger budget or a new platform — it's a faster, more disciplined creative testing cadence that keeps new concepts entering the account before the existing ones fatigue. Most brands we meet are testing one new concept every few months; the accounts that hold a stable CAC are testing four to six a week.
Cold and warm audiences also need to be budgeted and measured separately. When they're blended together, a strong retargeting number can quietly mask a cold-acquisition problem that's actually getting worse.
What a real testing cadence does to CAC
Juniper & Oat was spending $40K a month on a single ad set that hadn't changed in five months. A weekly testing cadence cut blended CAC from $54 to $23 in ten weeks.
Blended CAC, week over week
How an acquisition engagement runs
Diagnose whether the account is creative-starved or audience-saturated
Rising CAC has different causes — sometimes it's genuine audience saturation, sometimes it's a stale creative rotation. We look at frequency, decay rate, and concept diversity before deciding which problem we're solving.
Build a weekly creative testing cadence
New concepts enter the account on a set weekly rhythm instead of an occasional refresh, so winners get identified and scaled before the current top performers fatigue.
Separate cold and warm budget with dedicated funnels
Cold prospecting and retargeting are budgeted and measured separately, so warm-audience performance doesn't mask a cold-acquisition problem.
Diversify channels once the primary one saturates
When a single account shows signs of genuine saturation rather than creative fatigue, we build out a second channel in parallel with its own attribution — not as a last resort, but as a planned next step.
What's included
Weekly creative cadence
4-6 new ad concepts a week, replacing the occasional refresh most accounts run on — so winners get found and scaled before the current ones fatigue.
Dedicated retargeting funnel
Separated from cold-audience prospecting spend, so warm-audience performance can never quietly mask a cold-acquisition problem.
Blended CAC and ROAS reporting
Tied to a documented testing log, so you can see exactly which concept moved which number — not a vague monthly summary.
Phased spend-scaling plan
Budget only increases into a channel after it proves stable for a defined number of consecutive days — not on optimism.
Trusted by growing brands. Hear what clients are saying about Thryve.
We needed a partner who could move fast without cutting corners. Thryve rebuilt our entire funnel in three weeks and conversion jumped almost immediately — no long onboarding, no wasted calls, just work landing on schedule. It's rare to find a team that treats your deadline like their own.
Marcus Webb
Founder
What stood out was how little we had to manage them. Weekly async updates, a visible board, and every deliverable landed on time. Our retention numbers have never looked this good, and for the first time I'm not chasing an agency for status updates every other day.
Priya Anand
Head of Growth
Thryve designed our brand system and the funnel that sits underneath it in the same sprint. Most agencies split that across two teams that never talk to each other, so things get lost in translation. This just worked, end to end, without a single handoff issue.
Jonah Reyes
CEO
Every test they ran had a clear hypothesis and a clear result. No vanity metrics, no fluff in the reporting — just what moved the number and what didn't. I finally have a dashboard I actually trust enough to make decisions from.
Elena Novak
COO
Six months in, our paid channels finally have a system behind them instead of guesswork. Thryve's team caught things our last three agencies missed entirely, and the CAC improvement alone paid for the engagement twice over.
Theo Bramwell
Founder
They didn't just execute our brief — they questioned it. Half the improvements in our funnel came from things Thryve caught that we hadn't even asked about, which tells you they're actually paying attention to the business, not just the tickets.
Sasha Lindqvist
Marketing Director
I've worked with five agencies in four years. This is the first one that actually reduced how much time I spend managing an agency instead of increasing it. The board is always current, the updates are honest, and nothing slips through the cracks.
Derek Osei
Founder
The retention flows alone paid for the entire engagement in the first quarter. Everything since then has been pure upside — new segments, new lifecycle campaigns, and a team that keeps finding angles we hadn't considered.
Naomi Fitzgerald
VP Marketing
Thryve's reporting is the first I've trusted enough to bring straight into a board meeting without editing it first. Clear numbers, clear attribution, and none of the spin I've gotten used to from other partners.
Callum Brady
CEO
We came in wanting a landing page. We left with an entire acquisition system we didn't know we needed — paid, organic, and lifecycle all working off the same playbook. That's the difference between a vendor and an actual partner.
Yuki Tanaka
Co-Founder
Fast doesn't usually mean careful. With Thryve it did — every sprint shipped clean, tested, and genuinely ready to launch, not a draft we had to fix ourselves before it went live.
Ines Calderon
Head of Product
What sold me wasn't the pitch, it was the first sprint. Results were visible within two weeks and never slowed down after that. Three months later we're still finding new wins in the same system they built us.
Owen Marsh
Founder
Frequently asked questions
It depends on account size and budget, but most engagements run 4–6 new concepts weekly rather than one every few months, which is the more common pattern we see when brands come to us.
Ready to see where the leverage is?
Book a free audit call and we'll show you exactly where the opportunity is.